Tourism Costa del Sol has designed a set of actions that will be developed in the three-year period 2017-2019, to improve the satisfaction of Japanese tourists who come to the Costa del Sol and turn it into the seat of views of these tourists to Andalusia.
The Japan Plan is based on different actions and seeks to improve the competitiveness of the destination in the Japanese market, through the adaptation of the companies of the province to their culture, and thus loyalty to the Japanese tourist
According to the director general of Tourism Costa del Sol, Arturo Bernal “this plan is a sign of determined cooperation to work on one of the roads with the greatest potential for our tourism development”, which is the Japanese tourist market “.
For Bernal these tourists have a high purchasing power, help break seasonality, and have, above all, a cultural motivation so that a destination like this no doubt attends to its main motivations.
At the moment, this initiative already had its first stage in the municipalities of Ronda, Mijas and Malaga. Now, a second phase that will be launched in the municipalities of Marbella, Antequera, Nerja and around the Caminito del Rey will begin.
Through this plan, “we intend to adapt tourism resources to Japanese language and culture.” Thus, the general signage, tourist information and training of professionals in the cultural codes of Japan will serve to prop up and build loyalty in this very interesting market. for the province of Malaga “, specified Arturo Bernal.
In addition, the general director of Tourism Costa del Sol has announced that the promotion of this market is complete, “with assistance to fairs and presentations of destination, always with the support of the OTS and the Japanese embassies, we will also increase the familiarization trips with professionals of the Japanese tourism sector “, Bernal has listed, adding that” it adds to what we already invested in promotion actions for this very interesting issuing market “.
This is a pioneering initiative, as Bernal stressed, “there is no other destination known that is adapting the tourist offer to the specific characteristics of Japanese demand, which is why an improvement in the satisfaction of the Japanese tourists to our destination and, therefore, greater and better attraction of new tourists and repetition of those who already know the province of Malaga “.